Isaac’s Cider Rebrand
Rebrand and packaging redesign for Isaac’s Cider. Differentiating itself from Mac’s, the rebrand refined and realigned Isaac’s look to consumer’s desire for healthier choices. Incorporating hand drawn elements and cleaning up the typeface to evoke the fresh and crisp nature of the cider and present a maturation of the brand.
Te Hua Valley Wine
Te Hua meaning both ‘the fruit’ and ‘abundance’ in Maori, it perfectly describes the luscious and plentiful valley from which this wine traces its origins from. We used the kererū as a representation of this wine brand as they are considered a taonga and usually reside where fruit is abundant.
Tom Shady IPA
Combining the idea of ‘Deflategate’ (the scandal involving the allegation of Tom Brady deliberately deflating footballs whilst with the New England Patriots) and the beautiful colours of the fall season in Boston, to create the brand for the Tom Shady
Mac’s Iconography Design
Design and Art Direction of iconography for various Mac’s Beer flavours.
Lion Red
‘Limited Edition’ Summer Slab
A fun “Fishing Box” Limited Edition Summer Slab for Lion Red Beer.
Catalina Packaging
Pack and Can design for Catalina.
