Izakai Bar
& Eatery
Brand Creation
Izakai set out from the beginning to create unique, authentic and outstanding experiences for their customers through food, drink, service, branding and design.
A Japanese style Izakaya with traditional Maori influences using local produce and ingredients in their food and drinks.
The brand embodies the coming together of two cultures that talks to Izakai’s purpose and identity.
Drawing on the clean, minimalist, and premium look often seen in Japanese design, our approach was a strong, bold yet simple, and balanced brand representing the mana and values of Izakai, particularly Omotenashi.
OMOTENASHI (noun)
“Omote” means public face – an image you wish to present to outsiders. “Nashi” means nothing. Combining them means every service is from the bottom of the heart – honest, no hiding, no pretending.
