A new travel agency connecting you to the Pacific, with a bold brand identity framework inspired by Polynesian patterns and aesthetics.
Tahi translates to ‘sea’ in Tongan and ‘one’ in Samoan. The sea is the lifeblood of the islands of the Pacific, connecting them in a vast and dynamic network - many islands, one Pacific, connected by the sea.
Incorporating traditional Pacific patterns in a contemporary way creates a strong and dynamic icon that stands out in predominantly digital applications. Reflecting the ocean, the pattern for primary logomark draws upon a Tongan pattern of the waves encapsulated into the capital ‘T’.
Tahi Travels
Brand Creation
Pattern and colour variations, which represent land, culture and air, highlighting the different experiences that Tahi Travels and the Pacific has to offer.
Further expanding the geometry from the brand patterns into bespoke illustrations, the iconography retains it’s roots and connection to the Pacific.
