Quite Good
Brand Creation
A new RTD range for Aotearoa. We can’t all be perfect, so we may as well be Quite Good.
The name tells you that what’s in the can stands up to the test, while poking enough fun at itself to be relatable rather than preachy; fully acknowledging it’s booze, not a health drink, but it’s still quite good. The branding is both simple and powerful, highlighting all the essential components and nothing more. Self aware, unpretentious, and essentially good.
A simple shaka on the back gives a nod to the brand’s surfing roots and beachside Tauranga home, a hand gesture that says Quite Good in an understated way.
Boombox PR Kit
Summer ATL
